Feminism

Example 1

Broadcast

Traditional-female 

This advert is  traditional as it is a make up advert and the audience will know that they are going to see a female character on their as the product is a hair conditioner. This advert does not challenge the gender performance is reinforces it because it has the right character to present a feminine product. 

Alternative female

This advert of women's fitness suggests that gender is only a performance, that chan be challenged. This advert is a fitness advert and the audience would normally suggests that it would have male characters on it, but in this case we have females. This challenges the Butlers theory that gender is a performance as we have women doing something which a male dominant will do.

Traditional - Male 

Insanity workout 

This advert is fully traditional because we would normally see a male character of an fitness advert because they want to show the strong and macho men. This why the use a male character to fully the gender performance because if they had a female on their no male character would watch it and it would have been a alternative advert.

Alternative Male
Mr Muscle

This advert challenges the gender performance, as you can see the advert has a male character using a feminine cleaning product. This advert is showing a male character using a cleaning product challenges the gender performance because people would normally see a female character using cleaning products in the kitchen