YouTube reveals $1bn music payouts, but some labels still unhappy
A recent piece of research by VideoInk and video analytics firm Tubular Labs claimed that music videos account for 38.4% of all views on YouTube, reinforcing the Google subsidiary’s position as the world’s biggest streaming music service.
“We’ve paid out to the music industry over the last several years over a billion dollars,” said vice president of YouTube content Tom Pickett during a panel session at the Midem music industry show in Cannes this week, during which he also stressed that “we are all-in on music”.
Not everyone is convinced. A key theme of this year’s Midem has been continued resentment towards YouTube and its parent company from musicians, independent labels and industry bodies alike. Pickett was heckled during his panel session, and the conference also saw regular anti-Google outbursts from speakers.
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