Why this website is a good idea for newspapers in the digital age ?...
Many users are encouraged to share their scores on social networking sights such as twitter, facebook and instragram ect. This will make other types of audience that are involved in the new digital interested in trying out the quiz, helping to drive up traffic. Almost a third of that traffic, 1.25million users came from people playing and sharing the tounge-in-cheek daily mail quiz.
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