Critical investigation

Has new and digital media had an impact upon ownership and control of the media institution(s) involved in your case study area?  Explain in detail any impact and what exactly has changed

Instagram is an online photo-sharing, video-sharing and social networking service that allows its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter and Tumblr etc. Users are also able to record and share short videos lasting approximately 15 seconds. Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010. The service rapidly gained popularity, with over 100 million active users as of April 2012. Instagram is distributed through the Apple App Store, Google Play, and Windows Phone Store. April 10^th 2012 Facebook had announced its buy for Instagram Facebook is paying £629m in cash and stock for the takeover. Facebook's chief executive Mark Zuckerberg has pledged to continue to develop Instagram as a separate brand, allowing it to post to rival networks. The app is free and allows users to apply 17 filters to the pictures they take - changing the colour balance to give the images a different feel - before they are uploaded. 

What impact has there been on the way in which the audience now consume the media products/ texts involved in your case study?  How does it differ from what went before?  Consider (SHEP)

With instagram, marketers have access to a huge audience of 100 million active users snapping over 40 million photos per day and posting 1000 comments per second, Instagram is more than a place for selfies and cat pictures. Since the audience have be a grouping content through a hash tag make it easy for consumers to share photos with your brand by choosing a hash tag that balances individuality with simplicity.