Facebook: reports of its demise are greatly exaggerated
A striking study by researchers at Princeton University this week made headlines for its claim that Facebook would lose 80% of its users by 2017. Now, in an effort to point out flaws in the study, a Facebook analyst has applied similar methodology to predict the impending doom of Princeton University.
In a paper published earlier this week, John Cannarella and Joshua Spechler, from Princeton's mechanical and aerospace engineering department, compared Facebook’s spread to that of an infectious disease. After noting a fall in the number of times "Facebook" was typed into Google as a search term, they concluded that the population was gradually becoming immune to the attractions of the social network.
The research was widely picked up – including by the Guardian – and quickly went viral. Since then, commentators have lined up to debunk it, and Facebook itself stepped on on Thursday. Using Facebook Likes to illustrate the popularity of America's top universities.
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